Vogue India - July Cover Disaster

This cover highlights everything that's wrong with Vogue India. I'm not just talking about the recycled designer clothing featured in the issues, but also the sheer mindlessness of the articles and the disastrous airbrushing. Well, these are things that are wrong with every issue of Vogue India, but the July issue is even more disastrous than any of the other issues.

The July issue features Asin, a Keralite now making the rounds in the South Indian cinema industry and doing exceptionally well for herself. The problem isn't really with Asin, but it's with the make up team at Vogue India. You'll know what I mean when you see the cover.

Here's exhibit A.

The red lipstick, the pale foundation, the vamp look...it all screams classic Hollywood. Yes, we can so obviously see that they were trying to recreate the classic golden age of film: the '50s, but with a modern twist. The problem is that it just doesn't work on Asin. The pale skin tone combined with the bluish tint in her overly sprayed hair just makes Asin look artificial, like a human robot. She doesn't look alive in this picture at all and that just looks wrong.

Admittedly I've never seen Asin without a thick layer of foundation on, but this is still over the top. Compare the Vogue India cover to another picture of Asin and you'll instantly see what I mean.

This isn't the best picture of Asin, but she's wearing make-up that looks neutral and it suits her much better. She looks alive. Although the Vogue cover is airbrushed, it wasn't done right. Proper airbrushing could have actually salvaged the picture. Another thing they could've done to take the edge off the horrible make up is to have photographed her under softer lighting. I guess these are just too much to expect from Vogue India and we're left with a Vogue India cover featuring a robot.